I found this video covering the “new wave” of barbershops that are growing across America at a pretty steady rate. Modern day men are increasingly becoming tired of going to the sterile salons. Sometimes men just want a place to get away from neutrality and get immersed with the scent of warm lather and the sensation of the straight razor on the back of their neck–things that would be tough to find in the sterile unisex salon.

This is precisely where the new barbershop revival comes into it’s own. Some barber shops, supply awesome beer, shuffleboard , and vintage chairs, all designed specifically to make men feel comfortable. Of course some women may enjoy it as well, and it’s unlikely that they would refuse women service, but these barbershops target men. In most ways, the unisex salon targets women, and men just go along. In this case, men decided to target men, but would let women attend. It’s essentially an identical business model, but approached from the opposite direction.

Men are increasingly appreciating a good shave and cut, and it’s great to see these new barbershops appearing. As a man who feels confident and happy right after a shave and haircut, I salute the efforts of these men and hope to see this trend go on.